The Impact of Traficom Regulation M28-L
The processing of sender IDs is now proceeding in Finland in accordance with Traficom’s regulation. The joint management portal for operators and service providers serves as a centralized location for processing sender ID authorizations. Regulation M28-L requires telecommunications companies to implement the following changes effective November 2, 2026: SMS Sender ID Security Measures and Authorizations […]
Account Executive
Would you like to build a career in digital sales and help grow businesses through more impactful customer communication? Arena Interactive is a company specializing in digital customer communication. We help our clients reach their own customers at the right time through the right channels and build meaningful dialogue throughout the entire customer journey. Our […]
Senior Account Executive
Arena Interactive is a company specializing in digital customer communication. We help our clients reach their own customers at the right time through the right channels and build meaningful dialogue throughout the entire customer journey. Our work translates into a better customer experience and more effective communication for our clients—while ensuring that recipients receive accurate […]
Security in SMS, WhatsApp, and RCS messaging stems from management and collaboration
How can a company secure its SMS, WhatsApp, and RCS communications? Secure communication starts with being able to identify the sender, restricting access rights, and securing integrations. When message traffic is monitored and sender information, users, API keys, and content are under control, the risk of misuse and reputational damage is reduced. Patrik Norrgård, Chief […]
Black Week 2026 – How to Boost Sales with an Effective SMS Campaign
Black Week is one of the most important commercial promotional weeks of the year. Consumers look for attractive deals, compare prices, and make purchasing decisions quickly. For businesses, this presents a huge opportunity to boost sales—but at the same time, competition for customers’ attention is fiercer than ever. How can you ensure that your company’s […]
WhatsApp Business is breaking down the barriers between customer service and marketing—what’s happening around the world and in Finland?
For many Finns, WhatsApp is still primarily a personal messaging channel. Globally, however, the situation is already different. WhatsApp has become one of the fastest-growing channels for customer communication, used for marketing, customer service, sales, scheduling appointments, and customer satisfaction surveys. The evolution of this Meta-owned service clearly illustrates where digital customer communication is headed: […]
SMS sender IDs authorised for operators
At Arena Interactive, we have successfully licensed all our customers’ SMS sender IDs to operators. The SMS Sender ID authorisations will come into force on 4.5.2026. Read the news on Traficom’s website on how new requirements for sender identification will improve the security of messages: the fight against scam messages will be further strengthened – […]
Text messages (SMS) for businesses
Text message i.e. SMS message is one of the most used and effective communication channels in the world. It enables fast, direct and secure contact with customers without the need for apps, logins or dependence on an internet connection. For businesses, SMS remains a key tool for customer communication, marketing and automating service processes. Although […]
Customer satisfaction survey – for businesses
Customer satisfaction surveys are one of the most effective ways to understand customer experiences and improve your business. When feedback is collected systematically and at the right time, a company can make better decisions and continuously improve the customer experience. In today’s competitive environment, customer satisfaction is not just an indicator – it is a […]
Spain requires registration of the sender ID
The Spanish Communications Authority ( CNMC) is introducing a new SMS Sender ID register for all SMS, MMS and RCS messages sent to Spanish numbers (+34). The regulation is based on the Ministerial Order TDF/149/2025 and the proposal Circular X/2026, which defines the use of SMS Sender ID. The new rules are due to enter […]