What is RCS communication and why is it the customer messaging channel of the future?
RCS (Rich Communication Services) is a modern communication protocol designed to enliven and enrich companies’ customer communications. RCS brings features to communication that were previously only seen in instant messaging applications: images, videos, buttons, product cards, read and write receipts, and visual message templates. Technically, RCS works directly in the default messaging application on smartphones. […]
SmartDialog Platform: The Benefits of Omnichannel for Business
A company’s customer communications are no longer just one-off campaigns or sales letters. It’s a continuous stream of questions, answers, offers and confirmations across different channels, in different situations, for different customers. This article will explore why multi-channel communications are a critical part of modern business and how a platform like SmartDialog makes it more […]
5 Ways to Use WhatsApp and SMS Messages in Marketing
When it comes to getting your message across, complex campaigns take a back seat. WhatsApp and text messages reach your target audience directly and quickly, right when their attention is critical. They don’t require you to open an app or stand out in the advertising jungle. The message appears on the screen and is opened […]
Shall we use Smartdialog?
Shall we use SmartDialog? – The challenge for an automotive company was to reach customers who had left their cars for maintenance during the working day. They tried to reach customers mainly by phone, but this operating model was time-consuming and relatively expensive, because the foremen spent their time waiting on the phone. Since answers […]
Communicate the customer experience to the level of “la perfecto”!
Communicate the customer experience to the level of “la perfecto”! Companies and organizations have a growing need to communicate with their customers and stakeholders efficiently and effortlessly in digital channels as part of a comprehensive customer experience. This should be practically independent of place or time, so that the message sent reaches the recipient as […]
WhatsApp Messages in Business Messaging
WhatsApp messages for business messaging—send and receive messages! Did you know that you can send WhatsApp messages on behalf of your organization to the consumer WhatsApp app and communicate in a similar way to what you can do with text messages? You establish your organization’s presence on WhatsApp, meaning you appear under your organization’s name […]
Instant Messaging Apps as Part of Online Store Communication
“Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to reach $4.9 trillion by 2021. While email marketing has long been the ecommerce marketer’s go-to messaging tool, SMS marketing deserves more attention. Why? Because it has a significantly higher attention value than other channels! Imagine if your […]
SMS as Part of Marketing Automation
Text Messaging Goes Strong! Text messaging, the mother of all messaging apps! Yes, you read that right, text messaging is a messaging app (or application) on your smartphone, just like WhatsApp, for example. The only difference is that it is installed as standard on all phones and phone subscriptions sold on the market, meaning it […]
Personal Messaging from Cloud Services
Instant Messaging as Part of CRM System
A CRM system is a comprehensive tool for customer relationship management. CRM systems such as Microsoft Dynamics, Salesforce, HubSpot CRM, and Pipedrive collect information about customers that allows a company to effortlessly streamline business, sales, and customer management. With CRM, all customer or prospect data can be brought to one place from where it is […]