Instant messaging can be used, for example, to send reminders and offers, and to receive customer responses. However, you can get even more out of instant messaging applications by integrating them with other enterprise software, such as a customer database, marketing automation, or e-commerce.
When instant messaging applications are integrated into software, the software can send text, WhatsApp, and Facebook Messenger messages directly to your audiences around the world. One way to make such an integration is Zapier.
Towards More Comprehensive Software Utilization
Roger Studio has conducted a distinguished study on the use of marketing automation in Finland. According to the study, marketing automation is already in use in more than a third of Finnish organizations, indicating that the so-called hype phase has entered the mainstream. In addition to marketing automation, other software has also been widely adopted in companies and organizations, but it is primarily used to generate leads and collect data.
The key message in the study is that with the adoption of new technologies, sales and marketing are evolving into a service. This means that sales and marketing need to be able to target communications and serve the end customer even more effectively on a personal level at different stages of the buying journey. The next step is to utilize the software and the collected data more comprehensively in various sales and customer service situations.
Consumer communications have increasingly shifted to various instant messaging applications (incidentally, text messaging is also an application on a smartphone), so the end customer is already spending time there. When you want to reach a customer personally and with the greatest possible attention value, various instant messaging applications are the most effective way to do so.
Integrate Instant Messaging Applications into Your Other Software with Zapier
Zapier is an integration platform that makes it easy to integrate digital tools and systems. By combining SmartDialog’s instant messaging applications with, for example, marketing automation, its processes can be used to send instant messages to different channels in either 1-way or 2-way communication.
With Zapier, you can automate tasks and functions that would otherwise require manual work. Zapier can be used to automate many types of processes.
Zapier’s strengths:
– You don’t need coding skills to create different integrations
– Includes more than 2,000 ready-made integrations with various software
– Scalable pricing depending on the transactions used (Zaps)
– Reasonably priced in terms of scope and features
How to Enable and Integrate Zapier with SmartDialog:
1. Select and connect the desired application/trigger that activates the sending of the SMS message
2. Connect SmartDialog SMS & WhatsApp with Zapier.
3. Define the desired message
4. Test and activate the Zap
How Do I Get Started?
All conversations and connections to different instant messaging applications can be conveniently managed on one and the same service platform, SmartDialog. You can take advantage of the platform’s modern API interfaces and/or web-based chat tool, depending on your needs.
We handle the connection and maintenance of messaging connections and support the use of the service platform 24/7.