HubSpot Workflows, HubSpot Forms

The SmartDialog service platform has a direct and reliable connector to implement smart messaging services as part of HubSpot.

With a SmartDialog integration, you can manage 1-way (outbound) and 2-way (inbound) messaging yourself in HubSpot by adding sending and receiving messages as a part of your customer journeys. For example, you can send individual SMS or WhatsApp messages as part of HubSpot’s workflow or implement message campaigns by utilizing marketing automation processes in HubSpot.

In addition to the API interfaces, you can monitor the message traffic with SmartDialog’s user interface, where you can see accurate statistics and all message events.

Connector features

Connector’s applications

Processes & Workflows

Messaging via SMS and WhatsApp channels as part of customer-specific processes and HubSpot’s workflows. Create automatic workflow actions when receiving customer messages.

Outbound messages

Send advertising and sales campaigns to desired target groups or individual recipients. You can manage submissions directly in HubSpot.

Inbound messages

Integrate SmartDialog’s services into HubSpot 2-way communication. Receive orders, payments, donations, collect feedback, and do NPS surveys.


Hedin Automotive

Hedin Automotive Oy represents eleven car brands in Finland


A reliable, global, GDPR-compliant and flexible solution for handling customer communication as part of marketing automation.

Solution & benefit

“SMS messaging was integrated into Hedin Automotive’s back-end system. With the help of the service, Hedin Automotive’s location-specific customer communication was automated using  1-way and 2-way SMS messaging.

Thanks to the integration, Hedin Automotive can improve its messaging and receive accurate statistics and reports for follow-up.”

Requirements for integration

SmartDialog license

The integration requires a SmartDialog account license and message services: 1-way or 2-way depending on whether you need to send or also receive messages. 

Processing of services and personal data is as part of the contract process.

Numbers and connection

To receive messages, you need either a short number, a virtual longcode number or a WhatsApp number of a WhatsApp Business account.

Ordering, installation and use of number identities used in SmartDialog integrations is done through us on a turnkey basis.

SmartDialog connector

In addition to the SmartDialog license and messaging connections, Hubspots’s SmartDialog connector is required, which you can get from Arena Interactive or Salesforce.

After implementing the service, you can immediately use it directly in HubSpot’s Workflow user interface.


Additional information