RCS messaging coming to Finland
To diversify the communication of companies, we are now adding to SmartDialog an “extended SMS” or RCS (Rich Communication Services) messaging channel.
Currently, RCS is coming into use in Finland on Google phones with Elisa operation connections. The supply is expanding to other operators in Finland and also to Apple phones this year, according to current information from Apple press release on 10 June 2024.
RCS messaging uses a branded business profile. This works on the same principle as WhatsApp, where messages are sent to consumers using their own business identity. RCS messaging is more rich and visual than text messaging. Messages can be long and include images, videos, and other data, such as product cards and card carousels.
Explore the features of RCS communication
Messages from all channels can direct consumers to websites where they can ask for opinions, feedback, or collect orders. WhatsApp and RCS communications can also provide recipients with direct quick replies and action buttons that make it easy to start comments, contacts, orders, or calendar entries.
If a customer cannot receive RCS messages, an SMS message can be used as a backup. In this case, messages that do not reach the customer as RCS messages can be automatically sent as text messages, taking into account the limitations of SMS content. The company can also check after the RCS message has been sent to whom the RCS message has reached, and easily extract the remaining contacts to be reached in other ways, such as via SMS or WhatsApp.