Communicate the customer experience to the level of “la perfecto”!
Companies and communities have a growing need to communicate with their customers and stakeholders efficiently and effortlessly on digital channels as part of a holistic customer experience. This should be practically independent of place or time, so that the sent message reaches the recipient as well as possible and on the other hand, the customer can be in contact with the company at any time they want. It doesn’t matter if you can’t respond to the customer right away, with the help of automatic responses you can tell the customer when you will get back to them.
Communication can be one-way (outbound), for example, informing about the arrival of a package or the upcoming pickup time. Increasingly, two-way communication is being added to the message, where the recipient of the message is expected to respond to the message. This can be, for example, an opinion poll or an additional survey regarding an order.
In addition, messaging services offer a very straightforward and easy way for consumers to connect with a company (inbound). Send us a text or WhatsApp message! This is what restaurants, among others, have been doing for a long time, accepting table reservations via instant messages. Consumers want the easiest and simplest way to handle things.
Send, receive and chat
Text messaging has been used for one-way communication for a long time. However, it has only recently begun to become “mainstream”. The most advanced ones have also included two-way communication, but this has been rarer.
As consumers have shifted to using instant messaging applications for personal communication, it has opened up the text messaging channel for companies and communities to utilize more effectively. SMS is the standard messaging application on almost all mobile phones in the world, everyone knows how to use it and messages are practically always read.
Instant messaging channels such as WhatsApp have introduced conversations to personal instant messaging, making communication two-way by default. For this reason, messaging via text messages is also intended to be two-way and conversational.
Many different channels, centralize management
In addition to text messages, instant messaging channels are becoming more common in the use of companies and communities. Examples include RCS, WhatsApp, FB Messenger and Instagram Direct Messenger. They are not yet quite “mainstream”, but they will become widely popular. Communication is well regulated by both global platforms and service providers so that the messages customers receive are relevant and desired messages.
Message sending, response management and conversations via text messages and instant messages can be handled with many commonly available technologies. Some of the communication can be automated with marketing automation software, for example, but there is a lot of communication that is handled manually. This requires a solution that enables centralized management of channels.
How do I get started?
Most often, there is a need to implement one-way and two-way communication both manually and directly from other backend systems, so the platform used should have, in addition to easy-to-use and advanced web tools, versatile API interfaces that can be integrated with other backend systems using modern interfaces.
The SmartDialog service platform offers you both. In addition to modern API connections, the platform has an innovative web tool that allows you to centrally manage the sending, receiving and chatting of messages from different channels. With versatile user management and integration options, the platform can easily be integrated into your other software environment. We will take care of the connection of services and messaging connections, provide comprehensive user training and support your organization in using the service 24/7.
Read also: