Alma Media’s subscriber marketing was automated using Arena Interactive’s services. The subscriber marketing process includes regular campaigns that are communicated to selected audiences via SMS. Thanks to automation, subscriber marketing routines became more efficient and easier.
Need
Alma Media wanted to automate and streamline the subscriber marketing process.
Solution
A service and process model was created for Alma Media, in which subscriber marketing is handled automatically via SMS messages. Follow-up offer messages will be sent to selected customer groups, to which order information will be sent directly to the back-end systems as orders.
Benefits
SMS automation saves subscriber marketing time and also brings cost efficiency to operations. Previously, manual work steps are now handled automatically and always on time.