What is marketing automation?

Marketing automation is software that can be used to manage sales, marketing and customer communication operations with a single solution.

The main idea of automation is that we are able to automate manual routines, obtain data on the behavior of existing customers, and create new customer leads from digital channels.

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Concrete benefits of marketing automation:

Improves the customer experience

Marketing automation can be used to analyze user activity and target them with communication, or integrate them into automated processes.

Saves company time and resources

Marketing automation creates automated processes from work tasks that constantly take up staff time.

It also helps classify and prioritize digital channel leads for further processing by the company.

Allows right time approach of contacts o

Automation allows you to schedule messages (e-mail / SMS / Push) for the right target group according to either a pre-planned process or the operation of a prospectus.

Acquia Campaign Studio- marketing automation solution

Acquia Campaign Studio is a marketing automation solution that enhances your company’s marketing and customer communications. It enables you to comprehensively automate your marketing efforts and lead your potential customers on the buying path. Mautic can be used in both B2C and B2B marketing.

Acquia Campaign Studio combines all the customer communication channels you use under one tool, making them easy and efficient to manage. Through the same tool, e.g. corporate email and text message marketing, creating landing pages, and conjuring up automated campaigns.

With Acquia Campaign Studio:

Follow the actions of your target groups in different communication channels. For example, you get information about which pages your contact has been on and how long he or she has spent on each page.

Manage all your channels with one tool.

Collect important data that you can use, for example, in customer profiling and communication targeting.

Use statistics and reports to measure the effectiveness of the messages you send. In order to be able to approach the customer at the right time with just the right kind of content, they need to be aware of their needs and interests.

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Manage all your customer communications channels with one system

Acquia Campaign Studio combines all the customer communication channels you use under one tool, making them easy and efficient to manage. Through the same tool, e.g. corporate email and text message marketing, creating landing pages, and conjuring up automated campaigns.

Campaigns can be, for example, automatic and scheduled messages related to sales, sign-ups, or events, such as email or text messages. Acquia Campaign Studio also gives you comprehensive statistics on the performance of your campaigns.

Marketing automation can be integrated into many different back-end systems, making it a versatile automation system. For example, CRM integration allows potential customers to be transferred to the company’s own customer system, after which they can be contacted directly.

More than 200,000 organizations are already taking advantage of Acquia Campaign Studio

Marketing channels

  • E-mail
  • SMS messages
  • Social media channels
  • Landing pages
  • Application push messages
  • Dynamic website content (CMS integrations)

Features

  • Accurate statistics and reports on communication efficiency
  • User profiling
  • Lead scoring
  • Targeting messages
  • Responding to user actions
    Integrations into different systems
  • NPS queries